Bangkok, 1st September 2025 – True Digital Group has announced a landmark partnership to take its living technology platform TrueX forward under the vision of “Empowering Every Home, Redefining the Future Living.” In collaboration with China Mobile International (CMI), T3 Technology, and Tuya Smart, TrueX will evolve into a new, more comprehensive ecosystem for smart living with full support for over 3 million users of the Tuya – Smart Life, Smart Living application – enabling them to switch to the TrueX platform and enjoy a wide range of additional services and benefits.
From left to right: Mr. Ekaraj Panjavinin, Chief Digital Officer of True Corporation; Ms. Julie Ning, Country Head of China Mobile International (Thailand); Mr. Leo Yu, Chief Executive Officer of T3 Technology; Mr. Ross Luo, General Manager of Asia Pacific Region of Tuya Smart
This major partnership will significantly grow TrueX’s capabilities in fulfilling consumer expectations for smarter living – spanning areas such as security, convenience, health and wellness, hyperconnectivity, and personalized experiences. By bringing together the diverse strengths of each partner, True Digital Group is solidifying TrueX’s status as the leading all-in-one platform for home management and smart living in Thailand.
Under this partnership, the three partners will bring these unique capabilities to deliver enhanced user experiences across the board:
· China Mobile International (CMI) will bring its outstanding expertise in enabling smart digital living in China – with platforms, devices, and features that are already fulfilling the needs of 260 million households – alongside new devices that offer new, AI-enhanced experiences to TrueX users in Thailand.
· T3 Technology enters the partnership as an AIoT platform integrator, delivering impactful innovations that bridge smart devices and services from TrueX, CMI, Tuya, and T3 itself into a cohesive and seamless experience on the TrueX platform.
· Tuya Smart serves as the platform engine of the partnership, empowering seamless interoperability of its extensive range of smart living products with the TrueX platform. This will integrate Tuya’s existing base of 3 million users in Thailand, providing one-app access to smart home features and exclusive digital living solutions as well as special privileges upon switching to the TrueX platform.
Mr. Ekaraj Panjavinin, Chief Digital Officer of True Corporation, said, “We are seeing significant shifts in lifestyles and consumer behaviors that create new demands and expectations for modern living. With this landmark partnership, TrueX is empowered by world-class expertise, technology, and integration to set a new standard for smarter living – with a platform that enables more connected, convenient, and secure lives in every home.”
Ms. Julie Ning, Country Head of China Mobile International (Thailand), stated: “True is our close partner and this collaboration marks a significant milestone. In China, we have successfully provided smart home services to more than 260 million homes. We can bring this rich experience to Thailand, leveraging True’s strong local customer insights. We are confident that this partnership will not only deliver enhanced intelligent home experiences but also contribute to the digital transformation of households across Thailand. Together, we look forward to inspiring smarter living.”
Mr. Leo Yu, Chief Executive Officer of T3 Technology, said, “As the leading AIoT technology integrator, T3’s mission is to bring together connectivity, AI capabilities, and smart device ecosystems into one seamless experience. By combining the strengths of TrueX’s leadership, China Mobile and Tuya’s IoT ecosystem, and T3’s strengths in AIOT platform development and integration, we believe that we can bring the greatest service into Thailand – for Thai people and Thai families.”
Mr. Ross Luo, General Manager of Asia Pacific Region of Tuya Smart, said: “We have always been committed to providing an open and neutral AI developer platform that empowers developers to build smarter lifestyles. Our collaboration with True Digital Group, China Mobile International and T3 Technology will effectively combine the strengths of all parties in product innovation, technical services, and ecosystem development, further enhancing our market influence and industry leadership in the global smart home sector.”
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About True Digital Group
True Digital Group is one of the core businesses of True Corporation Plc., Thailand’s leading Telecom-Tech company.
Committed to being a digital transformation enabler and unleashing the possibilities for individuals and organizations throughout Southeast Asia, True Digital Group continually expands its network to provide customers with a diverse range of high-quality digital services. True Digital Group encompasses various key ventures, including Digital Media, Digital Platform for Small and Medium Businesses, Digital Solutions, IoT, Data Analytics, Digital Health, Cybersecurity, True Digital Academy, and True Digital Park. The company has developed extensive expertise in cutting-edge technologies, such as Artificial Intelligence, Big Data, Blockchain, Cloud Computing, Internet of Things (IoT), and Robotics. This proficiency enables True Digital Group to establish a distinctive ecosystem of digital platforms and solutions, all while emphasizing user privacy and security. Additionally, True Digital Group has extended its regional operations across Southeast Asia.
About China Mobile International
China Mobile International Limited (CMI) is a wholly owned subsidiary of China Mobile. In order to provide high quality services to meet the growing demand in the international market, China Mobile established CMI in December 2010, headquartered in Hong Kong, China. CMI has expanded its footprint in 39 countries and regions. Leveraging the strong support by China Mobile, CMI is a trusted partner that provides comprehensive international information services and solutions to enterprises, carriers and mobile users.
About T3 Technology
T3 Technology, as a solution provider, technology integrator, and architecture designer in the field of AIoT, T3’s mission is to accelerate industry development and lead innovation. To bridge technology and user needs, our role is to co-create value together with telecom partners. Through T3 "Own the Household" program, we are willing to create value for telecom customers, build a win-win open ecosystem, and continuously innovate and iterate for future. Rooted in Thailand and expanding across Southeast Asia, T3 has already established partnerships with major telecom operators in Thailand, Vietnam, Malaysia, the Philippines, and Indonesia.
About Tuya Smart
Tuya Inc. (NYSE: TUYA; HKEX: 2391) is a leading global AI cloud platform service provider dedicated to bringing AI into everyday life. Through its Tuya open-source development framework and universal AI Agent engines, including the AI Agent development platform, Tuya integrates multimodal AI capabilities to lower barriers for AI development, efficiently advancing the realization of AI-driven lifestyles and accelerating AI integration with the physical world. Tuya offers innovative physical AI solutions for smart devices, commercial applications, and industry developers through its cloud computing and spatial intelligence capabilities. It also provides a complete, open, and neutral global AIoT ecosystem. This approach fosters a vibrant global developer community comprising brands, OEMs, AI agents, system integrators, and independent software vendors who collaborate to create smart solution ecosystems embodying the principles of sustainability, security, efficiency, agility, and openness. As of March 31, 2025, the Tuya AI Developer Platform had over 1,417,000 registered developers from more than 200 countries and regions.